Winner of April Profoto Assistant Monthly Contest - Luzena Adams, New York, NY

Posted by Profoto USA

EVERYWHERE! - SEPTEMBER 2, 2010

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Check out Luzena's winning image

Artist’s Bio
Leaving native Australia to work in New York as a fashion photographer's assistant is surely the mark of someone who wants to become a pro. So it is with Luzena Adams. Growing up in a home with a darkroom, she began taking a lot of black and white photos at the age of fourteen. Self-portraits helped her see herself differently from how she felt. Adams is a photographer with nothing less than her identity connected to her art.

Although she misses the pure thrill and adrenalin rush of seeing her film for the first time, she currently is shooting a Canon EOS 5D. Film is "just more romantic," she says. With fashion being her focus, she also enjoys portraiture. "Anything that involves people," she says.

Why I needed two Pro-8a Air packs, two heads, one beauty dish and one Profoto Octa softbox for this shot:
I thought of the concept for this shoot because I knew I was going to use these great new flashes. The Profoto Pro-8a Airs were awesome in how many flashes they could pump out. I knew their capability and I wanted to take advantage of it. They could do so many flashes in a short timeframe, so I could do things I normally wouldn't. I found it amazing. They were very easy to connect, and they functioned together perfectly. Profoto gear is so easy to use, with such reliably fantastic results. Plus, they look more chic than any other equipment on the market.

Luzena's Website